Press Releases

below are two examples of press releases that went out to major entertainment news outlets like Variety, Entertainment Weekly, and People Magazine.

Crunchyroll Comes to BoxLunch with My Hero Academia and Jujutsu Kaisen In-Store Experiences

LOS ANGELES, Calif. (Sept. 19, 2022) – Today, BoxLunch announces eleven shop-in-shop experiences in celebration of their new My Hero Academia collection in collaboration with Crunchyroll, available in stores and online now.

Crunchyroll—the world’s most popular anime brand with over 60 million registered users—is home to My Hero Academia, Jujutsu Kaisen, and more beloved anime series including Dragon Ball Z, Attack on Titan, Haikyuu, Cowboy Bebop, Spy x Family, and Fruits Basket. The streaming service brings their iconic characters to BoxLunch in immersive in-store photo opportunities this fall! BoxLunch, a cause-driven pop culture retailer, has built an empowering, inclusive community where guests can celebrate their favorite fandoms together through elevated and innovative officially licensed merchandise stories. As the leader in pop culture merchandising and product storytelling, BoxLunch celebrates the release of this Crunchyroll collaboration with the ultimate pop culture crossover featuring characters from My Hero Academia and Jujutsu Kaisen.

BoxLunch locations across the country will host an immersive photo opportunity set in a U.A. High classroom where fans can take pictures with Izuku Midoriya, Katsuki Bakugo, and Ochaco Uraraka. Select locations will allow guests to channel their inner-Jujutsu Sorcerer with an additional character collage photo opportunity featuring students from both the Tokyo and Kyoto branches of Japan’s Jujutsu schools, like Yuji Itadori, Nobara Kugisaki, Megumi Fushiguro, and more. See below for location details.

To help celebrate this anime collaboration, guests can enjoy music, prizes, and giveaways, including a special gift of a 30-day Crunchyroll subscription with purchase of a product from any Crunchyroll title. Fans can also participate in a storewide Crunchyroll sweepstakes and have an opportunity to meet voice actors from their favorite Crunchyroll anime in exclusive meet-and-greet events.

The installations will be rolled out through September and run through the beginning of November.

Location info:

The Outlets at Orange in Orange, CA
The Streets of Brentwood in Brentwood, CA*
Westfarms in West Hartford, CT
Countryside Mall in Clearwater, FL
Harlem Irving Plaza in Norridge, IL
Arundel Mills in Hanover, MD
Great Lakes Crossings in Auburn Hills, MI
Meadowood Mall in Reno, NV
Barton Creek Square in Austin, TX*
Grapevine Mills in Grapevine, TX
Outlet Collection Seattle in Auburn, WA

*Features Jujutsu Kaisen installation


BoxLunch, a cause-driven pop culture retailer, offers a wide range of officially licensed products – from apparel and accessories to collectibles and home goods – from some of the world’s most iconic brands. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donates a meal to a person in need for every $10 spent in-store or online through their partnership with Feeding America*. 

Download press photos below:

BoxLunch x Crunchyroll Shop-in-Shop Lookbook

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For Press Inquiries regarding BoxLunch:

[Thomas’s info]


About BoxLunch

BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at www.boxlunch.com to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 150 stores throughout the US. For more information, please visit our e-commerce website and Facebook.com/boxlunchgifts or follow us on TikTok, Twitter and Instagram at @BoxLunchGifts.

*For every $10 spent, BoxLunch will donate at least one meal to Feeding America. $1 helps provide at least 10 meals secured by Feeding America®   on behalf of local member food banks. BoxLunch guarantees a minimum of 5,000,000 meals (monetary equivalent of $500,000) to Feeding America and member food banks from January 31, 2021 to January 29, 2022. Meal claim valid as of 12/5/18 and subject to change.


About Crunchyroll

Crunchyroll is the world’s most popular anime brand, connecting a community of over 60 million registered users and 2.6 million subscribers around the world. Founded in 2006 by a group of University of California, Berkeley graduates, Crunchyroll's distribution channel and partnership program delivers content to over 100 million registered users worldwide. Crunchyroll was a subsidiary of AT&T's Otter Media, and from 2016 to 2018, the company partnered with Funimation, which would eventually merge into its brand in 2022 after Sony acquired Crunchyroll in 2021.

BoxLunch to Celebrate the Art of Giving this Holiday Season with New Giving Ambassador David Harbour


LOS ANGELES, CA – October 6, 2023 – BoxLunch, the pop culture retailer with a cause, is thrilled to announce acclaimed actor David Harbour as the new BoxLunch Giving Ambassador. Together, the retailer and “Stranger Things” star will highlight the Hunger Crisis in America while sharing tips and resources so people across the country can help end food insecurity in our country. United by the belief that “no one should go hungry” in America, the two parties will produce a comprehensive marketing campaign—The Art of Giving, starring Harbour—that will appear in all 260+ BoxLunch locations across the nation. The campaign will also include video pieces, interviews, and web content with the actor sharing his personal connection to the mission of BoxLunch and his passion for food accessibility. To further solidify the legacy of Giving Ambassador, Harbour will personally volunteer at BoxLunch’s annual Day of Action and celebrate 175 million meals donated to Feeding America by BoxLunch by appearing as the guest of honor at the second annual BoxLunch Holiday Gala in Los Angeles. 

Said Steve Vranes, CEO of HotTopic Inc, BoxLunch’s parent company: 

We are so thrilled to have David Harbour join us as our 2023/24 BoxLunch Giving Ambassador and to help us honor our philanthropic partner Feeding America®. By coming together and highlighting BoxLunch's unwavering support for the vital work done by Feeding America® to make a meaningful impact in the fight against hunger, we can make a difference in the lives of countless individuals and families in their local communities across the country.

Harbour embodies the elegance and warmth of the Holiday season in BoxLunch windows across America starting November 6. Visit BoxLunch.com/BoxLunchGives to learn how you can help end hunger in your community, and to see David Harbour in the Art of Giving. 


DOWNLOAD PRESS ASSETS:

BOXLUNCH X DAVID HARBOUR

The Art of Giving



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For Press Inquiries regarding BoxLunch:

xxx@xxx.com

About BoxLunch

BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. Every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help fight against hunger, visit BoxLunch in-store or online at www.boxlunch.com to learn how to get involved in your local community. BoxLunch is headquartered in CA and currently operates 242 stores throughout the US. For more information, please visit our e-commerce website and Facebook.com/boxlunchgifts or follow us on TikTok, Twitter, and Instagram at @BoxLunchGifts.


*For every $10 spent, BoxLunch donates one meal to Feeding America. $1 helps provide ten meals secured by local partner food banks. BoxLunch guarantees a minimum of 5,000,000 meals (monetary equivalent of $500,000) to Feeding America and member food banks from January 29, 2023, to February 3, 2024. The meal claim is valid as of November 1, 2020, subject to change.